Strategy vs Tactics in Marketing 2022

Marion Steward

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them to your competitors. To accomplish this, you need a marketing approach that includes both marketing strategies and […]

6 Tactics for Your B2B SaaS Go-to-Market Strategy

Marion Steward

“Don’t find customers for your product. Find products for your customers.” – Seth Godin Products fail, not necessarily because they are bad but because they aren’t backed by a strong go-to-market (GTM) strategy. GTM strategies have become important in a tech-savvy world as most businesses are competing for the same […]