5 Steps To Succeed With Full Funnel Marketing

Marion Steward

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye. The B2B marketing funnel involves a […]

5 Steps to Developing a Content Marketing Strategy

Marion Steward

Whether you are a startup or an established business, content marketing is essential to your success. But what exactly is content marketing?  Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer […]