4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not…

Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data

Florida-based cannabis company Fluent is steadily ramping up its email marketing to create a direct line of communication with shoppers in an increasingly noisy digital environment. Cannabis regulations have become…