Over 200 Forbes 2000 companies rely on our actionable insights More than 100 CPOs and 500 category managers use our insights daily SpendEdge has the fastest growth rate in number of reports and client base NEW YORK, May 26, 2022 /PRNewswire/ — The Data Privacy and Protection Consulting Services market size is expected to […]
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New Report from Classy Uncovers Donor Insights From Platform Data Across 12 Million Donations
Since 2018, Classy has released The State of Modern Philanthropy to surface insights that will help the industry engage donors more effectively and create meaningful connections with supporters. This year’s report is the most comprehensive breakdown of Classy’s proprietary giving platform data to date. More than 12 million unique donations […]
Podcast: All Things Data with Guest Steve Bashada – Newsroom
In the ever-evolving technology landscape, data analytics and data strategy continue to play a larger role in economics and business models. Director of the Center for Applied Artificial Intelligence at the University of St. Thomas, Dr. Manjeet Rege, co-hosts the “All Things Data” podcast with adjunct professor and Innovation Fellow […]
Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data
Florida-based cannabis company Fluent is steadily ramping up its email marketing to create a direct line of communication with shoppers in an increasingly noisy digital environment. Cannabis regulations have become less stringent, thanks to the 2018 Farm Bill, which legalized hemp. However, restrictions on cannabis advertising are still in place […]
How Data Can Make Better Managers
Leading has long been thought of as a “soft” intuitive skill, while management was seen as a “hard” science. But those lines are blurring, and the days of purely intuitive decisions are over. Many leaders are already adopting a hybrid, “informed intuition” approach, where intuitive decisions are data-informed. Netflix, for […]
Rize and MX Partner to Provide Fintechs and Neobanks with Embedded Finance for Better Data Insights and Banking Capabilities
“Developers can spend less time developing and more time on their customers.” Justin Howell, Rize Tweet this The referral-based partnership gives existing and potential clients access to Rize’s banking infrastructure and best-in-class compliance program, as well as the ability to securely link bank accounts from over 16,000 financial institutions and […]
14 Effective Approaches To Interpreting Marketing Data
Marketers today know that data-driven initiatives can have a more granular, strategic impact than “spray and pray” methods of outreach or simply following their gut instincts ever could. For many, the biggest challenge standing in the way of creating a data-driven marketing strategy is figuring out the best approach to […]
Data Deluge Complicates the Decision-Making Process for CMOs
PHOTO: Adobe Stock Chief marketing officers (CMOs) have more data than ever before at their fingertips. From digital to lead generation metrics, they must dedicate resources to data collection, analysis and, of course, the consequent actions. CMOS often battle through data issues — having too much, too little or not […]
How Customer Data Platforms Could Fit Into Your Marketing Strategy
The way we use our first-party data can transform how we craft and execute our marketing strategy. There are many tools and platforms in the marketplace that can help us collect, manage, and creatively leverage our data. One relatively new area to explore is customer data platforms (CDPs). According to […]
A data management employee quit. Then the nastiness began
It’s an important job. But is it sufficiently respected? Getty Images/iStockphoto Those lucky tech people. They get hired for a lot of money. They get poached for even more money. Their cash buys them big houses. Their charm earns them resentment. You’d think there wasn’t anyone in tech who earns […]
Over 20,000 data center management systems exposed to hackers
Researchers have found over 20,000 instances of publicly exposed data center infrastructure management (DCIM) software that monitor devices, HVAC control systems, and power distribution units, which could be used for a range of catastrophic attacks. Data centers house costly systems that support business storage solutions, operational systems, website hosting, data […]