The way we use our first-party data can transform how we craft and execute our marketing strategy. There are many tools and platforms in the marketplace that can help us…
Tag: data
A data management employee quit. Then the nastiness began
It’s an important job. But is it sufficiently respected? Getty Images/iStockphoto Those lucky tech people. They get hired for a lot of money. They get poached for even more money.…
Over 20,000 data center management systems exposed to hackers
Researchers have found over 20,000 instances of publicly exposed data center infrastructure management (DCIM) software that monitor devices, HVAC control systems, and power distribution units, which could be used for…
Global Data Privacy and Protection Consulting Services Procurement Report with Top Spending Regions and Market Price Trends
Over 200 Forbes 2000 companies rely on our actionable insights More than 100 CPOs and 500 category managers use our insights daily SpendEdge has the fastest growth rate in number of reports and client…
New Report from Classy Uncovers Donor Insights From Platform Data Across 12 Million Donations
Since 2018, Classy has released The State of Modern Philanthropy to surface insights that will help the industry engage donors more effectively and create meaningful connections with supporters. This year’s…
Podcast: All Things Data with Guest Steve Bashada – Newsroom
In the ever-evolving technology landscape, data analytics and data strategy continue to play a larger role in economics and business models. Director of the Center for Applied Artificial Intelligence at…
Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data
Florida-based cannabis company Fluent is steadily ramping up its email marketing to create a direct line of communication with shoppers in an increasingly noisy digital environment. Cannabis regulations have become…
How Data Can Make Better Managers
Leading has long been thought of as a “soft” intuitive skill, while management was seen as a “hard” science. But those lines are blurring, and the days of purely intuitive…
14 Effective Approaches To Interpreting Marketing Data
Marketers today know that data-driven initiatives can have a more granular, strategic impact than “spray and pray” methods of outreach or simply following their gut instincts ever could. For many,…
Data Deluge Complicates the Decision-Making Process for CMOs
PHOTO: Adobe Stock Chief marketing officers (CMOs) have more data than ever before at their fingertips. From digital to lead generation metrics, they must dedicate resources to data collection, analysis…