Source: J.D. Power In its recent 2022 U.S. Direct Banking Satisfaction Study, J.D. Power found that established brands diving into the digital banking space are doing better than traditional banks and neobanks in terms of supporting their customers. According to J.D. Power, 27% of American banking customers are using a […]
Customer
How Customer Data Platforms Could Fit Into Your Marketing Strategy
The way we use our first-party data can transform how we craft and execute our marketing strategy. There are many tools and platforms in the marketplace that can help us collect, manage, and creatively leverage our data. One relatively new area to explore is customer data platforms (CDPs). According to […]