EY explores splitting audit and consulting businesses

Marion Steward

EY Global is considering a worldwide split of its audit and consulting businesses, in what would be the largest shakeup of the Big Four accountancies since the collapse of Arthur Andersen approximately two decades ago. The prevailing forces driving EY’s maneuvering are similar to those arising from Arthur Andersen’s collapse […]

Top B2B Marketing Strategies for SaaS Businesses

Marion Steward

Opinions expressed by Entrepreneur contributors are their own. Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether […]