5 Marketing Strategies for Nonprofits in 2022

Marion Steward

Traditionally, the marketing strategies employed by nonprofits have been dictated by funding demands. It’s high time that changed. Amidst significant losses in charity income, especially by small nonprofits (philanthropy dot com) due to COVID-19, this is understandably counterintuitive. However, many examples point out that nonprofit organizations need to be more […]

Crowell & Moring launches strategic healthcare consulting firm

Marion Steward

Crowell Health Solutions offers advice to clients on healthcare transformation and innovation. Credit: Tung Nguyen / Pixabay. US-based law firm Crowell & Moring has announced the launch of a strategic consulting firm, Crowell Health Solutions, to aid organisations and technology firms in transforming healthcare by boosting patient care. The new […]

6 Tactics for Your B2B SaaS Go-to-Market Strategy

Marion Steward

“Don’t find customers for your product. Find products for your customers.” – Seth Godin Products fail, not necessarily because they are bad but because they aren’t backed by a strong go-to-market (GTM) strategy. GTM strategies have become important in a tech-savvy world as most businesses are competing for the same […]

Business News for Jan. 27, 2022

Marion Steward

The U.S. economy ended last year with a flourish as consumer spending and business investment helped loosen the pandemic’s stubborn grip. Gross domestic product — the broadest measure of the nation’s production of goods and services — expanded by 1.7 percent in the final three months of 2021 after adjusting […]