Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field. Content strategy […]
CyberCatch and Arizona Small Business Association Announce Partnership to Help Small Businesses in Arizona Mitigate Cyber Risk
Small businesses in Arizona can now subscribe to CyberCatch’s cybersecurity solution to quickly and easily secure their digital business, while saving money SAN DIEGO and PHOENIX, Sept. 21, 2022 /PRNewswire/ — CyberCatch, today, jointly announced with the Arizona Small Business Association (ASBA), a strategic partnership to enable Arizona’s small businesses to quickly […]
Community Minded Marketing Strategy | Dealer Marketing Magazine
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you engaging in your language or your community’s language? For your dealership, engaging your community is the best way to grow your business and gain new customers. There is […]
Lili Debuts “Lili Academy,” The First Free Video Course on How-To Run a Small Business in America, Revamps App
NEW YORK–(BUSINESS WIRE)–Lili, the leading financial one-stop-shop for small business owners, combining banking, tax management and accounting software into one, easy-to-use platform, today announced the launch of “Lili Academy,” the first and only comprehensive guide to running a small business. Research shows that while the majority of recent college grads […]
Big businesses trumpet ESG credentials. Scrutiny is on the rise
As the 2020s progress, discussions about climate change, the environment and issues related to equality and diversity are at the forefront of many people’s minds. The corporate world is no exception, with banks, energy producers and a host of other major businesses keen to trumpet their sustainability credentials through advertisements, […]
Marketing Strategies To Break Into The Metaverse
CEO at JLB USA. My agency helps businesses add metaverse capabilities to grow their brand. getty Promoted as the next big thing in modern tech, the metaverse is a continually evolving and changing space that will truly change marketing in years to come. If you would like to succeed in […]
Stocks sink as investors wait for the Fed’s rate hike
New York CNN Business — So much for Wall Street sitting back and taking it easy while awaiting the Federal Reserve’s latest interest rate decision on Wednesday. Stocks slid Tuesday as investors grew anxious about the impact of another big rate hike. The Dow fell more than 313 points, or […]
NFT Marketing Strategy Trends in 2022
Last year only, the non-fungible token (NFT) market saw a whopping $23 billion in trading volume. With many popular brands and artists entering the NFT realm, the sector is rather healthy and welcoming to individuals or companies who’d like to make a profit. But before achieving that, you will first […]
American Airlines introduces new business class: Flagship Suites
The rumors are true: American Airlines will be phasing out long-haul first class in the coming years. But well-heeled travelers don’t need to fret too much. The airline is planning to consolidate its Flagship First and Flagship Business classes into a new Flagship Suites configuration on its most premium-heavy planes, […]
Don’t Wing It! Craft A Video Marketing Strategy That Gets Results
September is Marketing and Branding Month at Inman. Tips for better branding and in-depth features on how to take advantage of marketing tools provided by Zillow, Redfin and other platforms are all in the works in addition to insights from experts. You’ll find it all at Inman, as well as […]
The Rohrer College of Business at 50: Business for the greater good | Rowan Today
Rowan University’s William G. Rohrer College of Business (RCB) follows a model of industry for the greater good, just like its namesake did. Founded in 1972 and celebrating its 50th anniversary throughout the 2022-23 school year, the Department of Administrative Studies became the School of Business in 1986 and was […]
How to Use Memes To Transform Your Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. At least two-thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% […]