Housebuilder’s hattrick of support for Berkshire children’s charity Daisy’s Dream

Persimmon sales admin assistant Meg Smithers during her fundraising skydive for Daisy’s Dream last summer

Submitted by Persimmon Homes

A housebuilder has partnered with Berkshire children’s charity, Daisy’s Dream, for a third and final year – and has set a £10,000 fundraising target.

Persimmon Homes Thames Valley first chose Daisy’s Dream, based in Twyford, in Berkshire, as its charity of the year in 2020 and raised £8,000; following last year’s efforts they upped that total to £8,600.

Now Kelly Bence, PA to the regional MD, chairman, and divisional director, has challenged colleagues to come up with fresh ideas as to how they can hit the magic £10,000 mark.

Daisy’s Dream was originally set up to meet the needs of children who had been bereaved, but in more recent years has expanded its service to encompass families where there has been a serious illness diagnosis.

Kelly said: “Last year’s fundraising total was an amazing £8,606.08 through a series of furniture sales, mufti days, staff raffles, Christmas jumper day, and a skydive by two of our daredevil colleagues Karen and Meg.

“Thank you so much to everyone for taking part and for the amazing donations. We have decided to keep Daisy’s Dream for a final year – and wouldn’t it be wonderful to raise £10,000.”

Gill Stevens, director of Daisy’s Dream, said: “We are delighted to hear that Persimmon Homes Thames Valley has chosen to partner with Daisy’s Dream as their charity of the year for a fantastic third year.

“Their wonderful fundraising activities have made an immediate and positive impact to the lives of local children and families we support and will continue to do so in the coming year.

“We appreciate that businesses and their employees are currently facing many challenges of their own, so to take the time and trouble to choose Daisy’s Dream is especially poignant and we are really looking forward to seeing all the brilliant fundraising activities the Persimmon team take on in 2022.”

Ian Beal, managing director at Persimmon Homes Thames Valley, said: “Daisy’s Dream is a charity where we know our fundraising efforts can actually make a difference.

“The whole of the Thames Valley team embraced the fundraising and have so far raised more than £16,000. We’re now looking for ideas from anyone’s bucket list that we can get involved in and make this final year of sponsorship the best ever.”

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