Five Ways Marketers Are Using AI To Elevate Their Content Marketing Strategy

Marion Steward

Iman Bashir is a SEO Specialist and Founder of Craftly.AI, an AI-powered copywriter looking to change the way the world writes.

In the last several years, artificial intelligence (AI) has stirred up a great deal of conversation. With 80% of organizations have already adopted some form of automation technology since the pandemic, it is quickly becoming a mainstream concept in the world of business.

AI is proving to be a valuable asset in many different areas, one area being content creation. It is no secret that content has become an integral part of business marketing strategies in 2022, and due to the ever-present demand to produce high-quality content on a regular basis, the challenge to remain consistent has become imminent. AI has lent its hand to writers and is positioned to support content creation in a multitude of ways.

Here are five ways content creators are incorporating AI into their content strategy.

1. Automate content creation. In 2022, content writing can feel like a considerably high-pressure job. It requires vigorous research before the writing even begins, and once the content is finally pieced together, it is back to the drawing board to find another topic to write about and do it again.

Until now, we’ve always sacrificed quality with AI lagging. With the release of GPT-3 by OpenAI, natural language processing (NLP) is finally able to produce human-like content that incorporates emotions, culture and even biases. NLP is the fancy way of explaining how computers process and analyze large amounts of human language data. When you input your basic information into an AI content creation software, it scans millions of websites for data related to your entry and creates the best content using proper grammar and guidance. This can be used to set writers up with a great foundation that sufficiently accelerates the writing process.

2. Gather user-generated content (UGC). Any marketer deeply understands the value of user-generated content. It’s a fantastic way to create and strengthen customer relationships as well as build brand awareness. Manually sourcing UGC is time-consuming and overwhelming, but with AI-powered UGC software, finding where your brand is being mentioned can be done in the masses. This is done with visual recognition technology to scan the web for images of your products and logo to track anytime your brand is mentioned in live time. Campaigns can now be built around user-generated content.

3. Optimize content for SEO. With over 600 million blogs and 1.9 billion websites on the internet, creating content that prioritizes searchability is vital. Not only is it important to make the content catchy and readable, but the content should be optimized for search engine optimization. Building content around SEO is a laborious task and can oftentimes take away from the actual writing and editing process.

Now through machine learning, AI can accurately suggest what will perform favorably with your target audience as well as provide powerful insights on what will produce the best future results. Rankings and organic traffic can be improved dramatically by finding underused niche keywords, phrases and backlinks. Taking this approach to SEO can remove the guesswork that can be involved with manual SEO research and sets content writers up with data-driven frameworks.

4. Track highly searched topic ideas and keywords. Human writers often find themselves experiencing writer’s block caused by a shortage of ideas to write about. AI can be used to have an endless stream of in-demand topics at your disposal. Using a content generator can improve an overall content strategy by enabling you to keep up with the high demand for consistency while making certain your content uses highly searched keywords and topics.

5. Offer personalization in your content. For years, content creators have struggled with nailing their messaging in a way that will effectively speak to their target audience. Machine learning has evolved to be able to track consumer behavior, preferences and content interaction, allowing writers to deliver unique content pieces to different segments of customers and create the personalized experience that people crave.

AI And Humans, Or AI Vs. Humans?

Despite the growing acceptance of the emerging technology, there is still some hesitation holding some people back from embracing using AI with open arms. Some fear that AI is there to replace humans, as some experts believe it will be able to complete any intellectual task that humans can by the year 2050. Others argue that a combination of the two is still the best combo.

How To Adopt An AI Strategy

While these use cases can seemingly relate to any business, it still may be a daunting task to incorporate AI into your workflow. Most platforms are actually structured with this hesitation in mind. Rather than boasting tech-savvy language that requires a Ph.D. in machine learning, the majority of AI programs understand that users need an introduction to the technology before jumping in. With user-friendly, intuitive designs and straightforward instructions, new users can be certain that they won’t be lost without a paddle.

For those who are new to artificial intelligence, try a demonstration with a sales representative from the artificial intelligence software you’re looking into so that all of your questions get answered on the spot. For example, if you are looking to use AI to write your email campaigns for your furniture store, you should be able to test out different tools to promote your spring couch sale or create email subject lines with throw pillow puns. This can allow you to get comfortable with producing AI-generated content and discovering which AI tools can help your specific needs.

Another helpful way to experiment is to assign human and AI tasks to different employees and compare them. This is not to pit employees against each other but to engage your team members while also showing them a way to improve their workflow and productivity. Try to have them spot the differences, and as a team, discuss human and AI strengths and weaknesses. You’ve heard that you can’t teach an old dog new tricks, but with a little bit of fun, creativity and curiosity, you can teach an old employee to embrace new technology.


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https://www.forbes.com/sites/forbestechcouncil/2022/06/08/five-ways-marketers-are-using-ai-to-elevate-their-content-marketing-strategy/

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