President & CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social & more. getty Behind every successful enterprise is a set of well-planned and well-implemented marketing strategies. These strategies are specifically designed to help attract new prospects and retain old ones. Therefore, […]
Marketing Strategy
How Busy Professionals Can Streamline Content Marketing Strategy
Create content consistently. Not constantly. Content marketing is essential to promote your brand and business and to bring in leads today. This is because content gives you an excuse to email someone, host a webinar or create a social media post. As a professional, you don’t have unlimited time to […]
Four Ways To Improve Your Video Marketing Strategy
By John Brackett, founder of Smash Balloon, the world’s leading social media feed plug-in for WordPress. getty Are you considering adding video to your existing marketing strategy? Perhaps you’ve already implemented this strategy, but you’re not getting the results you expected. Online shoppers, particularly those using smartphones, often prefer to […]
Is Your Marketing Team Strategic or Tactical? Here’s How They Can Be Both
I’ve rarely heard of a company that has never had to redo its website. We’re currently going through the process at my own organization. In a lot of ways, the website redesign is a basic undertaking, but if you dig a little, you realize that even this “simple” job requires […]
Building A Marketing Strategy For The Financial Industry
Dmitry Dolgorukov is the Co-Founder and CRO of HES FinTech, a leader in providing financial institutions with intelligent lending platforms. getty Trust for fintech providers is rising. Thirty-one percent of U.S. consumers surveyed by EY say they currently use a fintech brand. For younger generations in the survey, that number […]
This Underrated Email Marketing Tactic Receives Nearly 100% Open Rates
You don’t need an email service provider, massive mailing list, or powerful subject lines to see results from email marketing. Even some of the most digitally-savvy organizations ignore this one underrated email marketing tactic. The tactic is ignored because it’s right under the nose of most marketing professionals: employee email […]
3 Marketing Strategies Perfect For Early-Stage Startups
Marketing is essential for every startup at any stage. Choosing the right marketing strategy for … [+] early-stage startups is one of the most important decisions you can make as a startup founder. Here are three that are well suited for early-stage projects with little resources. getty No matter the […]
Why Your Marketing Strategy Should Be About Conversations, Not Interruptions
Advertising is not dead. But the way brands think about advertising needs to change. Thanks to ratings, reviews, blogs, videos, social posts and billions of other pieces of content delivered instantly to the supercomputers that sit in our pockets, brands have become completely transparent. Their image is no longer controlled through targeted, […]
How To Scale Content Marketing & Improve Organic Search Rankings
How ContentMarketing.io Helps Businesses Succeed With Outsourced Content Marketing ContentMarketing.io doesn’t just churn out one piece of content to the next to help their clients get results with their content marketing. They provide comprehensive solutions that ensure each piece of content is designed to drive results. The following components of […]
The dumb phone makes a comeback: What does this mean for your marketing strategy?
Have we finally reached a tipping point on how much time we want to put into our smartphones? Recent research seems to say yes. This may have a dramatic effect on the marketing industry. Image: fotogestoeber/Adobe Stock According to research from Sortlist, a UK mergers and acquisitions firm, the average […]