First-of-its-kind tool combines granular data to reveal the true impact of inflation and create better customer experiences COLUMBIA, Md., May 25, 2022 /PRNewswire/ — aMerkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today the launch of its Inflation Resilience Dashboard. With inflation at its highest level in […]
Marketing Strategy
How To Leverage Your Shipping And Returns Policy As A Marketing Strategy
Ben Freedman, CEO of Boomerang, a platform transforming returns from an inconvenience to an asset for e-commerce brands. getty Direct-to-consumer (DTC) brands upped their marketing budgets over the last year (59%), but only about half saw increased sales (54%). While not a large gap, it shows that some brands are […]
6 Types of Marketing Strategies for Your Small Business
Image source: Getty Images There’s no single winning marketing strategy that works for all companies. In this article, we look at a few types that can make an impact for your business. “One of the things our grandchildren will find quaintest about us is that we distinguish the digital from […]
A Guide to Building an Inbound Marketing Strategy in 2022
Image source: Getty Images Inbound marketing is designed to nurture a customer’s relationship with your company. The Ascent breaks down the four phases to implementing inbound marketing. Marketing your business generates new customers and grows revenue. But when many people think of marketing, their minds jump to TV commercials or […]
5 Steps To Succeed With Full Funnel Marketing
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye. The B2B marketing funnel involves a […]
10 Expert Tips for Stepping Up Your Social Media and Content Marketing
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here […]
Content marketing strategy for small businesses: top 11 tips
Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]
Email Marketing is Still Relevant for Successful Law Firms
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Email marketing is still the most effective marketing channel simply because people use email several times each day. So many law firms don’t send regular email newsletters or email alerts […]
Why Word of Mouth Is the Best Marketing Strategy
PHOTO: Laszlo Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Do you believe the hype that the recent iOS updates have ruined Facebook ad performance forever? If a new platform or an update from Big Tech is the […]
The Tiny Tassel: Builds Its Business Through Digital Marketing Strategy
Mimi Striplin clearly remembers the date: June 1, 2020. That was when demand for the unique tassel jewelry she had been selling for five years took off, to the point where her website crashed. That was when she had to suddenly think about expanding her small team, of keeping more […]