Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions

Marion Steward

First-of-its-kind tool combines granular data to reveal the true impact of inflation and create better customer experiences COLUMBIA, Md., May 25, 2022 /PRNewswire/ — aMerkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today the launch of its Inflation Resilience Dashboard. With inflation at its highest level in […]

5 Steps To Succeed With Full Funnel Marketing

Marion Steward

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye. The B2B marketing funnel involves a […]