As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a […]
Marketing Strategy
The 5th ‘P’ of Marketing
Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business. However, rapid advances in technology, magnified by the pandemic, have fundamentally changed […]
How customer complaints can benefit your marketing strategy
Nevertheless, it’s often through the greatest challenges and the most painful moments that we experience the most growth — including in business. Customer complaints and negative reviews may hurt, but they can also inspire you to make meaningful changes and innovations. When you’re developing a company’s marketing platform or revising […]
Anatomy of an email marketing strategy: discovery to conversion
Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field. Content strategy […]
Community Minded Marketing Strategy | Dealer Marketing Magazine
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you engaging in your language or your community’s language? For your dealership, engaging your community is the best way to grow your business and gain new customers. There is […]
Marketing Strategies To Break Into The Metaverse
CEO at JLB USA. My agency helps businesses add metaverse capabilities to grow their brand. getty Promoted as the next big thing in modern tech, the metaverse is a continually evolving and changing space that will truly change marketing in years to come. If you would like to succeed in […]
NFT Marketing Strategy Trends in 2022
Last year only, the non-fungible token (NFT) market saw a whopping $23 billion in trading volume. With many popular brands and artists entering the NFT realm, the sector is rather healthy and welcoming to individuals or companies who’d like to make a profit. But before achieving that, you will first […]
Don’t Wing It! Craft A Video Marketing Strategy That Gets Results
September is Marketing and Branding Month at Inman. Tips for better branding and in-depth features on how to take advantage of marketing tools provided by Zillow, Redfin and other platforms are all in the works in addition to insights from experts. You’ll find it all at Inman, as well as […]
How to Use Memes To Transform Your Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. At least two-thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% […]
6 Amazon marketing strategies to implement in 2022
Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more sales? The core belief behind Amazon’s algorithm is straightforward. They want customers to continue buying. They are […]
Starting a Video Marketing Strategy Is Easy with Filmora
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital world has tilted to video. And no, we’re not just talking […]
Top 4 NFT Marketing Strategies To Be Successful In 2022: A Complete Guide
Right now, NFTs are a big deal. It has become the hottest topic in the town, and many celebrities have also launched their NFT collection. However, only a few people have the ability and skills to create successful returns with NFTs. In addition, the crowd of people looking for the […]