“Erik and Janardhan have established themselves as trusted advisers on a range of commercial effectiveness issues for their life sciences industry clients,” said Beth Beghou, founder and managing director of Beghou Consulting. “I am thrilled to recognize their many accomplishments and welcome them to our partner group as they continue to shape commercial strategies for our clients.”
Cruz helps life sciences companies improve their commercial strategies. He specializes in data management, technology development and forecasting. He also has significant experience designing sales forces and incentive compensation plans for teams promoting unique therapies, including those that treat rare diseases. He earned master’s and bachelor’s degrees in biomedical engineering from Northwestern University. Cruz is based in the firm’s Washington, D.C., office.
Vellore counsels life sciences clients in oncology, hematology, rare disease, specialty and primary care, and helps shape their commercial strategy and operations decisions. He specializes in forecasting, customer segmentation and targeting, field force design, incentive compensation, patient support, payer access, corporate accounts strategy, marketing and digital engagement, channel optimization, and machine learning and technology solutions. Vellore previously held leadership roles at Novartis and Bayer Pharmaceuticals. He earned an MBA from The Wharton School of the University of Pennsylvania, a master’s degree in biomedical engineering from The University of Akron and a bachelor’s degree in electrical engineering from the Indian Institute of Technology, Madras. Vellore is based in Princeton, New Jersey.
About Beghou Consulting
Founded in 1993, Beghou Consulting specializes in helping life sciences companies – especially emerging pharma companies – establish and manage commercial operations to better market and sell therapies. Deploying advanced analytics and proprietary technology, Beghou consultants have provided strategic counsel to the top pharmaceutical companies in the world, supporting some since infancy. Headquartered in Evanston, Illinois, the firm has eight offices and employs more than 200 professionals around the world. To learn more, visit www.beghouconsulting.com or follow us on Facebook and LinkedIn.
SOURCE Beghou Consulting