3 Ways Businesses Can Leverage Shipping in Their Marketing Strategy

Marion Steward

Shipping is an important part of any business, but it can be especially crucial for online businesses. When you’re shipping products to customers, there are many ways you can leverage that process to help your marketing strategy. Here are a few tips to get started.

If you’re not sure where to start when shipping and marketing, don’t worry – we’ve got you covered. In this post, we’ll go over some tips for leveraging shipping in your marketing strategy. We’ll talk about using shipping to improve customer loyalty, increase brand awareness, and generate leads. So, whether you’re just starting or looking for new ideas, read on for some helpful tips!

Understand your shipping options

It is very important to understand the right shipping options and implement them. We all know that shipping is the make or break that determines whether a customer buys a product online or not.

You’ve to understand when you need to ship products by a certain date. Choosing the right date will help you keep your potential customers and attract more customers.

  • What are your shipping options?

Your shipping options includes your add-on shipping solutions, location, order size, or weight-based calculations. Shipping options also include your table rate shipping and flat box rate shipping.

As a business owner, you can save money on shipping by reducing the weight of packages and choosing the right-sized packages. You can also consider using a shipping company such as MyUS which provides a lot of benefits when it comes to shipping for your business. MyUS makes shipping to UK and overseas markets easier than ever before. With their easy-to-use shipping tools, businesses of all sizes can take advantage of the global marketplace. They provide everything you need to get started, and with the free package consolidation services they offer, you can maximize efficiency and reduce shipping costs.

Like any other thing in business, there are certain risks associated with shipping. They include weather delays, piracy, accidents, human error, or lost merchandise. You must explain these to your customers if the unavoidable happens.

While there are some accidents that you can’t avoid when shipping, there are some tips to ensure that your products arrive safely at their destination. Make sure you securely package your parcels, attach labels securely and input the correct address.

It’s also important you avoid shipping prohibited items and make sure you track your parcels online.

If something goes wrong with a shipment, consider contacting your shipping company for them to fix it. Also, talk to your customers and make them understand that problems are unavoidable. You can give them a refund or re-ship their parcels.

Use shipping to increase customer loyalty

On-time shipping not only helps your brand to move forward but also enhances customer loyalty and long-term relationship.

Statistics have shown that 40% of customers claim that good shipping increases their loyalty to a brand, while 47% claim they won’t buy from a seller again due to a bad shipping experience.

There are generally three types of shipping – free, paid, and promotional.

Free shipping is when you ship your customer’s products free of charge. It is mostly a reward for an order from a certain quantity of goods. It is a great way of enhancing customer loyalty. 79% of customers say free shipping encourages them to shop from a store.

Free shipping improves the online shopping experience and removes the barrier that paid-to-ship creates.

The second type of shipping is paid to ship. It can also be used to increase customer loyalty. Though it’s paid, when you try and deliver your customer’s parcel on time, it will increase their loyalty towards you.

Promotional shipping is when creating a rule that offers your customers discounts based on some conditions.  For example, buyers will be charged not more than $10 for shipping when buying up to three goods. This will make more buyers stick to your store and recommend others to shop there.

Shipping, in general, is a way to increase buyers’ loyalty when it’s done at a cheap price, and parcels get delivered safely.

Use shipping to drive online sales

You can easily use shipping to boost your online sales, but you’ve to understand how it works and the right price to charge.

At times, you can use shipping to increase the average order value. For example, you can say the average MOQ is one to do so.

However, you’ve to be very careful when calculating the shipping fees, you’ll charge. It’s also recommended you offer free shipping on orders over a certain amount.

As a seller, it is expected of you to ship your buyer’s packages as soon as they make orders. Also, choose a reliable and efficient shipping company to avoid problems.

To keep customers updated on their order status, consider online tracking information. Order tracking provides buyers with peace of mind and can attract more customers.

3 Ways Businesses Can Leverage Shipping in Their Marketing Strategy

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